Guides
Find switchers
Find people at a competitor's customers and prospects who show intent, enrich them in Clay and reach them in Instantly or Smartlead.
People who engage with a competitor or talk about it are in the market. Reach them before the competitor does.
- Signals trackers
- LinkedIn engagement, LinkedIn mentions, Reddit mentions
- Events
linkedin_engagement,linkedin_mention,reddit_mention- Flow
- Signals → webhook → Clay → enrichment → ICP check → Instantly or Smartlead
- You need
- A Signals admin or manager role, a Signals API key, a Clay workspace, an Instantly or Smartlead account
Clay template: coming soon
A ready-made Clay template for this flow is on its way. Until then, build the table yourself with the steps below.
Who you catch
- Engagers: people who react to or comment on the competitor's newest LinkedIn posts. Customers, prospects and peers of the competitor.
- LinkedIn mentions: people who write a post that names the competitor. Complaints, comparisons and questions about it.
- Reddit mentions: new posts in the subreddits you pick that name the competitor.
Each person is one event. LinkedIn engagers and LinkedIn mention authors come with their company domain and LinkedIn company page. Reddit mentions carry a Reddit username only.
The flow
Track the competitor
Add the competitor and its LinkedIn company page. Tick LinkedIn engagement, LinkedIn mentions (then Choose posts → Posts by others about …) and Reddit mentions. See LinkedIn engagement.
Send events to Clay
In Clay, create a table from Webhook and copy its URL. In Signals, go to Developers → Webhooks → Add webhook, paste the URL and under Events, pick LinkedIn engagement and Mentions. Each run sends Clay one POST with a page token per event name. Read the people from GET /api/public/v1/events?pageToken=… with your API key: each item is one person. See Set up a webhook and Read a run's events.
Enrich the person and company
Use the profile link and company domain from each event to find the work email and company data with your Clay enrichment providers.
Check your ICP
Keep people whose company and role match your ideal customer. Drop the competitor's own employees: mentions mark them with authorKind: "employee".
Push to Instantly or Smartlead
Send the people who pass to a campaign in Instantly or Smartlead. Use the post or comment as context for the first line.
Keys you will use
| What | LinkedIn engagement | LinkedIn mention |
|---|---|---|
| Person | engagementResponse.name, .profileUrl, .headline | mentionResponse.author.name, .author.url, .authorHeadline |
| Company | engagementResponse.companyName, .companyDomain, .companyLinkedinUrl | mentionResponse.authorCompanyName, .authorCompanyDomain, .authorCompanyLinkedinUrl |
| What they did | engagementResponse.how, .commentText, .postUrl | mentionResponse.text, .url |
| Competitor | competitor.name, competitor.domain | competitor.name, competitor.domain |
| Dedupe | eventId | eventId |
Each row of the table is a key of one item in a page. For Reddit mentions, the person is mentionResponse.author.url and mentionResponse.authorName, and the post is mentionResponse.url. The full keys are in Engagement events and Mention events.