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Trackers

All trackers

The 11 trackers in Signals: what each one watches, what you add, how often it runs and what a check costs.

A tracker watches one kind of public source for one competitor. When something new appears, you get a signal.

You add trackers when you add a competitor, or later from Trackers. Every tracker has its own page below.

The Trackers page
The Trackers page lists every tracker per competitor, with its cadence and status.

Compare the trackers

TrackerWhat it watchesYou addHow oftenCost per checkEvent
NewsNews articles about the competitorOther names to search for (optional)Hourly, Daily, Weekly1 creditnews.article
LinkedInPosts from company pages and peopleCompany and people links, up to 25Daily, Weekly1 credit per linksocial.post
LinkedIn mentionsPosts by others that mention the competitorA checkbox: Posts by others about …Daily, Weekly1 creditsocial.mention
Reddit mentionsNew Reddit posts that name the competitorSubreddits (up to 10), other namesDaily, Weekly1 creditsocial.mention
LinkedIn engagementPeople who react to or comment on the company's newest postsThe LinkedIn company page, posts per checkDaily, Weekly1 credit per postengagement.new (pull API only)
XThe competitor's posts on XAn X usernameDaily, Weekly1 creditsocial.post
InstagramThe competitor's Instagram postsAn Instagram usernameDaily, Weekly1 creditsocial.post
ReviewsNew reviews on review sitesG2, Trustpilot and/or CapterraDaily, Weekly1 credit per sitereviews.new, reviews.updated
AdsNew ads on Google, Meta and LinkedInGoogle advertiser ID, Meta page, LinkedIn pageDaily, Weekly1 credit per platformads.new, ads.updated
Website pagesChanges to specific pagesPage URLs (up to 100), what to watch forWeekly only1 credit per pagewebsite.changed
Job postingsNew, changed and closed jobsNothing. Steve finds the careers page and job boardsWeekly only2 credits per checkjobs.new, jobs.updated, jobs.removed
New competitorsNew companies in your marketNothing. A toggle on the Competitors pageWeekly only1 credit per weekmarket.new_competitor

How often it runs and what it costs

  • Pick the cadence when you add the tracker. You can change it later in the tracker's edit sheet.
  • A check costs 1 credit per part. A part is a LinkedIn link, a website page, an ad platform, a review site or an engagement post. Job postings cost 2 credits per check. Trackers with one part cost 1 credit.
  • Failed checks are free.
  • Daily is about 30 checks a month, Weekly about 4.3, Hourly (News only) 720.
  • When credits run out, tracking pauses. Your signals so far stay readable. See Credits.
The footer of the add competitor flow
The footer shows about how many credits a month the ticked sources add, and how long your balance lasts.

The starting point

The first check of a new tracker saves the current state as a starting point. It does not send old items. Exceptions: Ads reports the ads running at the first check (all ads for LinkedIn); Job postings sends every job that is open at the first check as jobs.new; LinkedIn engagement lists people from its first check.

  • No past history is imported.
  • Signals start from the next check.
  • Only things that are new since the starting point become signals.
Check history of a tracker
The check history shows each run. The first one saves the starting point.

Relevance

Some trackers score each item with AI and keep only what matters. Others deliver everything as published.

Scored for relevanceDelivered as published
News, LinkedIn, LinkedIn mentions, Reddit mentions, X, Website pagesReviews, Ads, Job postings, Instagram, LinkedIn engagement, New competitors

Scored signals carry a relevance object with a summary, categories and a confidence. Signals that are not scored carry { "status": "unjudged" }. See Event shape.