Trackers
All trackers
The 11 trackers in Signals: what each one watches, what you add, how often it runs and what a check costs.
A tracker watches one kind of public source for one competitor. When something new appears, you get a signal.
You add trackers when you add a competitor, or later from Trackers. Every tracker has its own page below.
Compare the trackers
| Tracker | What it watches | You add | How often | Cost per check | Event |
|---|---|---|---|---|---|
| News | News articles about the competitor | Other names to search for (optional) | Hourly, Daily, Weekly | 1 credit | news.article |
| Posts from company pages and people | Company and people links, up to 25 | Daily, Weekly | 1 credit per link | social.post | |
| LinkedIn mentions | Posts by others that mention the competitor | A checkbox: Posts by others about … | Daily, Weekly | 1 credit | social.mention |
| Reddit mentions | New Reddit posts that name the competitor | Subreddits (up to 10), other names | Daily, Weekly | 1 credit | social.mention |
| LinkedIn engagement | People who react to or comment on the company's newest posts | The LinkedIn company page, posts per check | Daily, Weekly | 1 credit per post | engagement.new (pull API only) |
| X | The competitor's posts on X | An X username | Daily, Weekly | 1 credit | social.post |
| The competitor's Instagram posts | An Instagram username | Daily, Weekly | 1 credit | social.post | |
| Reviews | New reviews on review sites | G2, Trustpilot and/or Capterra | Daily, Weekly | 1 credit per site | reviews.new, reviews.updated |
| Ads | New ads on Google, Meta and LinkedIn | Google advertiser ID, Meta page, LinkedIn page | Daily, Weekly | 1 credit per platform | ads.new, ads.updated |
| Website pages | Changes to specific pages | Page URLs (up to 100), what to watch for | Weekly only | 1 credit per page | website.changed |
| Job postings | New, changed and closed jobs | Nothing. Steve finds the careers page and job boards | Weekly only | 2 credits per check | jobs.new, jobs.updated, jobs.removed |
| New competitors | New companies in your market | Nothing. A toggle on the Competitors page | Weekly only | 1 credit per week | market.new_competitor |
How often it runs and what it costs
- Pick the cadence when you add the tracker. You can change it later in the tracker's edit sheet.
- A check costs 1 credit per part. A part is a LinkedIn link, a website page, an ad platform, a review site or an engagement post. Job postings cost 2 credits per check. Trackers with one part cost 1 credit.
- Failed checks are free.
- Daily is about 30 checks a month, Weekly about 4.3, Hourly (News only) 720.
- When credits run out, tracking pauses. Your signals so far stay readable. See Credits.
The starting point
The first check of a new tracker saves the current state as a starting point. It does not send old items. Exceptions: Ads reports the ads running at the first check (all ads for LinkedIn); Job postings sends every job that is open at the first check as jobs.new; LinkedIn engagement lists people from its first check.
- No past history is imported.
- Signals start from the next check.
- Only things that are new since the starting point become signals.
Relevance
Some trackers score each item with AI and keep only what matters. Others deliver everything as published.
| Scored for relevance | Delivered as published |
|---|---|
| News, LinkedIn, LinkedIn mentions, Reddit mentions, X, Website pages | Reviews, Ads, Job postings, Instagram, LinkedIn engagement, New competitors |
Scored signals carry a relevance object with a summary, categories and a confidence. Signals that are not scored carry { "status": "unjudged" }. See Event shape.
Articles about a competitor, hourly if you want.
Posts from company pages and people.
Posts by others about a competitor.
Reddit posts that name a competitor.
Who reacts to and comments on posts.
A competitor's posts on X.
A competitor's Instagram posts.
New reviews on G2, Trustpilot and Capterra.
New Google, Meta and LinkedIn ads.
Changes to pages you pick.
New, changed and closed jobs.
New companies in your market.