Getting started

Quickstart

Create a project, add a competitor, pick sources and read your first signal.

Create a project → add a competitor → pick sources → start tracking. It takes a few minutes.

Create a project

A new organization starts with no projects. Open Projects and click Create project. Enter a name, for example Steve Main, and click Create project again. See Projects.

Tell us about you (optional)

On Get started, enter Your website and What you sell and who you sell to. Signals drafts the text from your site. You can edit it. Signals uses it to judge what matters. Click Continue or Skip for now.

Add a competitor

Enter the Competitor website, for example hubspot.com, and click Continue. You can tick topics under What matters at …? if you want.

Pick sources

On What should we watch at …?, tick the sources you want. Fill in what each one needs, such as a LinkedIn page or an ad account. Choose How often.

Start tracking

Click Start tracking. The footer shows about how many credits a month the sources use.

Add a competitor — Step 3: enter the competitor's website.

Pick sources — Step 4: tick the sources to watch. Rows that need more input show an action like Add pages.

Start tracking — Step 5: the footer shows monthly credit use and how long your balance lasts.

What happens next

The first check of each source saves a starting point. It does not create signals, except Ads (ads running today are reported), Job postings (every open job is reported) and LinkedIn engagement (people from the first check are listed). You never get past history.
Your first signal arrives when something changes, usually within a day.
Each source then checks on its own schedule.

The Feed shows The first check saves a starting point. Your first signal arrives when something changes, usually within a day. while you wait.

Open a signal

Click a row in the Feed. The signal opens in a side sheet. Readable shows the content. JSON shows the raw signal.v1 event, the same format the pull API returns. Webhooks send a richer body. Use J and K to move and Enter to open. See Feed.

An open signal — A real Google ad signal for HubSpot, in the Readable tab.

Connect your tools

Slack: an admin connects the workspace under Settings → Integrations. Then pick a channel in the project's settings. See Slack.
Webhooks and API: create keys and webhooks under Developers. See Set up a webhook.

The Developers page holds API keys and webhooks for the whole organization.

Key concepts

The words Signals uses, in one place.

Set up Slack

Post new signals to a channel.

Set up a webhook

Send events to your own endpoint.