New competitors tracker

Turn on Find new competitors → get notified when a new company enters your market.

What it watches

New companies in your market that look like competitors

What you add

Nothing. A toggle on the Competitors page. It needs your organization's website

How often

Weekly only

Cost

1 credit per week

Events

market.new_competitor · new_competitor

Relevance

Not scored. Found by watching your market, so check the fit before acting on it

Set it up

The Find new competitors card on the Competitors page

What you get

The first check runs the search and saves what it finds as a starting point; it sends nothing. Competitors you already track are excluded from the search. From the next weekly check on, each company that looks like a new competitor becomes one signal. In the signal you see the company name, a one-line description, its website, a relevance score from 1 to 10 and the reason it was suggested.

In your webhook

Each company is one event with eventType: "competitor". The full key list is on New competitor events. A webhook gets one POST per check (a run webhook) and reads these events from its pages.

1{
2  "eventType": "competitor",
3  "subEventType": "new_competitor",
4  "action": "new",
5  "signalType": "market.new_competitor",
6  "relevance": { "status": "unjudged" },
7  "competitorResponse": {
8    "title": "Attio",
9    "text": "AI-native CRM for startups and scale-ups, positioned as a modern alternative to HubSpot and Salesforce.",
10    "url": "https://attio.com",
11    "domain": "attio.com",
12    "relevanceScore": 8,
13    "reasoning": "Sells a CRM to the same SMB and mid-market buyers and is often compared to HubSpot."
14  }
15}