Trackers

LinkedIn mentions tracker

Get a signal when someone on LinkedIn writes about a competitor.

Tick one box → get notified when others post about the competitor on LinkedIn.

What it watches: LinkedIn posts by other people that mention the competitor
What you add: Nothing. Tick Posts by others about …
How often: Daily or Weekly
Cost: 1 credit per check
Events: social.mention · linkedin_mention
Relevance: AI-scored. Posts that are not about the competitor are dropped

Set it up

Add the competitor

Go to Feed or Trackers and click Add competitor. Enter the website, for example pipedrive.com, and click Continue.

Tick LinkedIn mentions

On What should we watch at …?, tick LinkedIn mentions.

Choose the posts

Click Choose posts and tick Posts by others about ….

Pick how often and start

Choose Daily or Weekly and click Start tracking.

LinkedIn mentions row in the add competitor flow — The LinkedIn mentions row for Pipedrive, third in the list.

Edit LinkedIn mentions for HubSpot — The edit sheet has one checkbox and a hint about LinkedIn posts by the competitor's own people.

Posts by the competitor's own people

To follow posts by the competitor's employees, add their LinkedIn URLs to the LinkedIn tracker.

What you get

The first check saves a starting point. From the next check on, each new post that is about the competitor becomes one signal. The competitor's page has a Mentions tab with the same posts. Each row shows the author's photo (initials when there is none) and their name, which links to their LinkedIn profile. Filter by Everyone, the competitor's team, or Others.

The People tab on a competitor page; the Mentions tab sits next to it. Names are blurred.

In the signal you see the author's photo, name (linked to their profile) and headline, the post text, Why it matters and a confidence level.

In your webhook

Each post is one event with eventType: "mention". mentionResponse.authorKind says whether the author is an employee or an outsider. The full key list is on Mention events. A webhook gets one POST per check (a run webhook) and reads these events from its pages.

json

1{
2  "eventType": "mention",
3  "subEventType": "linkedin_mention",
4  "action": "new",
5  "signalType": "social.mention",
6  "competitor": { "name": "HubSpot", "domain": "hubspot.com" },
7  "relevance": {
8    "status": "relevant",
9    "confidence": 0.78,
10    "shortSummary": "Post contrasts Salesforce metering with HubSpot’s current approach."
11  },
12  "mentionResponse": {
13    "platform": "linkedin",
14    "title": "Salesforce plans to bill you for AI work that happens outside its platform.",
15    "url": "https://www.linkedin.com/posts/christopher-tveter_salesforce-hubspot-aiagents-activity-7520473265660928001-Ut3F",
16    "authorKind": "outsider"
17  }
18}

Mention events

Every key and type, with a real body.

Reddit mentions

The same idea for Reddit.