Trackers

LinkedIn tracker

Get a signal when a competitor's company page or people post on LinkedIn.

Add the competitor's LinkedIn pages and people → get notified when they post.

What it watches: Posts from LinkedIn company pages and people
What you add: LinkedIn links, up to 25. The first company page is the main page
How often: Daily or Weekly
Cost: 1 credit per link per check
Events: social.post · linkedin_post
Relevance: AI-scored. Posts that matter are delivered

Set it up

Add the competitor

Go to Feed or Trackers and click Add competitor. Enter the website, for example pipedrive.com, and click Continue.

Tick LinkedIn

On What should we watch at …?, tick LinkedIn.

Paste the links

In LinkedIn pages and people, paste one full link at a time and press Enter:

Company page: https://www.linkedin.com/company/hubspot/
Person: https://www.linkedin.com/in/name/

You can add up to 25 links. The first company page is the competitor's main page. Click × on a chip to remove a link.

Pick how often and start

Choose Daily or Weekly and click Start tracking.

LinkedIn row in the add competitor flow — The LinkedIn row for Pipedrive, second in the list.

Edit LinkedIn for HubSpot — The edit sheet lists each added page or person as a chip. Here: the company page.

Posts by other people

This tracker follows posts by the pages and people you add. To catch posts by others that talk about the competitor, use LinkedIn mentions.

What you get

The first check saves the current posts as a starting point. From the next check on, each new post becomes one signal.

In the signal you see:

the author, post text and media
likes, comments and shares
Why it matters and a confidence level
Open post to read it on LinkedIn

In your webhook

Each post is one event with eventType: "social_post". The full key list is on Social post events. A webhook gets one POST per check (a run webhook) and reads these events from its pages.

The excerpt below is a sample with the exact shape. It was built from the event types, not from a live check.

json

1{
2  "eventType": "social_post",
3  "subEventType": "linkedin_post",
4  "action": "new",
5  "signalType": "social.post",
6  "competitor": { "name": "HubSpot", "domain": "hubspot.com" },
7  "relevance": {
8    "status": "relevant",
9    "confidence": 0.83,
10    "shortSummary": "HubSpot launches Breeze Agents for Starter."
11  },
12  "socialPostResponse": {
13    "platform": "linkedin",
14    "text": "Introducing Breeze Agents for every HubSpot Starter customer. Build an AI agent in minutes, no code needed.",
15    "url": "https://www.linkedin.com/posts/hubspot_breeze-agents-activity-7520511234567890123/",
16    "author": { "name": "HubSpot", "handle": "hubspot", "url": "https://www.linkedin.com/company/hubspot" },
17    "metrics": { "likes": 1840, "comments": 96, "shares": 143 }
18  }
19}

Social post events

LinkedIn, X and Instagram posts: every key and type.

LinkedIn mentions

Posts by others about the competitor.